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Mary is a fixture of the fashion and lifestyle industry. After some thorough research on CRM and BI tools, she decides to invest in a CRM business intelligence to improve relationships with her clients. After implementing the solution, she can consolidate customer and purchase data in a centralized location to serve her clients better. She can track sales and browsing histories to tailor marketing campaigns based on customer preferences. She can delight her customers with seasonal offers and promotions while personalizing their shopping experiences. In effect, she can achieve her quarterly goals to boost revenue and create long-term relationships with […]

Businesses are trying to harness the right data sets and analyze them in the right ways to make good decisions about products, services, customers, suppliers and much more. But BI tools come in so many forms, and the choices can be overwhelming. One of those choices is whether to pursue this business intelligence in-house or utilize new cloud or SaaS BI tools. This article will attempt to explain what SaaS (software-as-a-service) business intelligence entails, the difference between on-premise and SaaS, some of the pros and cons of choosing a SaaS solution, and how to select the right BI tool for […]

Facebook and Twitter and ‘Gram — Oh my! In the modern era, it’s almost unheard of for businesses not to have a social media presence. Typically this presence is used to bring awareness to your organization, service or product, but social media can do a lot more than just spread the word. Social media business intelligence is rising to a place of power alongside other business intelligence tools that could change your business for the better. Read on to find out how you can put your social media to work! What Is Social Media Business Intelligence? What is the definition […]

We’re truly living in the age of big data. For modern businesses, information is everything. Microsoft BI tools provide a solution for handling the volume of important business intelligence information continuously generated by modern companies. With the right tools, you can process huge amounts of data in mere seconds, and it is this part of the process that counts. Any business can collect information, but it takes skill and careful management to make it valuable. This is the essence of “business intelligence”: the ability to take vast quantities of market data and extract trends and patterns. Fortunately, business intelligence software […]

Many executives now see business intelligence as a key buzzword. But what does this mean for the future of business intelligence? With business intelligence tools front and center in today’s marketplace, what will we see happen to this sort of popular business methodology as we move forward? To answer these questions, we’ve made some predictions about the future of BI. The software is expected to become more collaborative, more proactive, more insightful and more equipped to handle Big Data. Collaborative Business Intelligence One of the key business intelligence future trends many experts are predicting is a growth of the digital […]

Every day, we create 2.5 quintillion bytes of data according to Forbes. It’s not just harmless ignorance to ignore all that data — it’s bad business! Organizations that adopt BI tools benefit from actionable, understandable data they can use to optimize business performance. BI streamlines operations, reduces workloads and improves productivity — and it achieves all this through the following critical BI capabilities: Top BI Capabilities       Data Collection and Analysis All BI software capabilities, functionalities and features focus on data. But first, that data has to be collected. This is done through a variety of web traffic monitoring actions like […]

Business intelligence reporting involves preparing and analyzing data with the help of self-service BI tools, extracting valuable insights and sharing reports with stakeholders to make better business decisions while boosting business performance. The data you collect may come from different data sources such as CRMs, marketing automation systems, HRMS, finance platforms and more. Centralizing these sources into a data warehouse makes it possible to query and manipulate the data to generate metrics and share it in reports. The two main categories of BI reporting are: managed and ad hoc reporting. Managed reports are prepared by technical experts like data analysts […]